Head of Growth

About The Grid

The Grid is the business intelligence platform for Web3 ecosystems. We track 2,000+ Web3 companies — regularly updated and validated —so ecosystem leaders at L1/L2 protocols and stablecoin issuers can see who's building, where to focus, and how to grow.

We're solving a real problem: we estimate ecosystem teams currently spend 40+ hours/month manually researching their ecosystems using 5-10 disconnected tools. We replace that mess with one unified platform.

We're The Grid and we’re building essential infrastructure that ecosystem operators depend on daily.

About The Grid's Data

We provide a structured data service and additional tooling all around answering key questions - exactly what is that token or Web3 service and what is the composition of various ecosystems in Web3? We call this ecosystem metadata, and we've already mapped the blue-chip projects in the Solana ecosystem, which you can check out at https://solana.thegrid.id

…and you can see some fun things we built with our data at https://marketmap.thegrid.id and https://solanareport.thegrid.id.

For an example of a profile, see https://solana.thegrid.id/profiles/Jupiter

The Role

You'll be our first GTM hire, reporting directly to the founders. You'll build and execute the complete go-to-market motion—from generating pipeline to closing deals to expanding accounts. This role owns revenue.

What you'll do:

Sales (50%)

• Own the full sales cycle from prospecting to close

• Build relationships with ecosystem leaders at top L1/L2 and stablecoin protocols

• Run structured sales sprints targeting high-fit accounts

• Develop repeatable sales processes and playbooks

• Close initial 10-20 lighthouse customers (we already have our first 2!)

• Establish pricing and packaging based on customer feedback

Marketing (40%)

• Create content that builds trust and demonstrates expertise

• Execute the Gravity Sales methodology: consistent educational content (inspire + educate) paired with tactical sales sprints and fun products (“Gravity Products”)

• Own the marketing pipeline from ideation through to delivery, also supporting founder led marketing

• Build organic attraction through teaching, not pitching

• Track content performance and double down on what resonates

• Develop case studies and proof points from early customers

Strategy (10%)

• Define ideal customer profiles based on early wins and losses

• Build feedback loops between customer conversations and product

• Establish success metrics and reporting cadence

• Lay groundwork for future team hires

You're a Fit If...

You've done this before

• 5+ years in B2B sales in SaaS or Web3, with at least 2 years selling to enterprise buyers

• Proven track record carrying quota in an early-stage environment

• Experience building sales processes from scratch (you've been the first or second sales hire)

• Comfortable with $25K-$100K+ ACV deals with 3-6 month sales cycles

You understand Web3

• You know the difference between L1s, L2s, and infrastructure protocols

• You understand how ecosystem teams operate and what they care about

• You can speak credibly to technical and business buyers in crypto

• You've worked in Web3 or have deep crypto ecosystem connections

You can create content that sells without selling

• You can write and produce video content that teaches and builds authority

• You understand the Gravity Sales methodology: attract through expertise, convert through sprints

• You're comfortable being the face of the brand (alongside founders)

• You know how to turn customer problems into compelling stories

You're a builder, not just an executor

• You don't need a fully-built machine—you build the machine

• You're energized by 0→1 challenges, not intimidated by them

• You make decisions with incomplete information

• You measure everything and iterate fast

You're pragmatic and rigorous

• You don't need hype to be motivated

• You care deeply about accuracy and truth in how we represent the product

• You're consultative, not pushy—you help customers solve real problems

• You document what works so others can replicate it

What Success Looks Like

First 90 days:

• Close 3-5 paying customers

• Establish repeatable outbound motion

• Launch consistent content program (1 piece/week)

• Define ICP and messaging based on early conversations

First year:

• $750K+ ARR from 10-20 customers

• Documented, repeatable sales process

• Built content library that generates inbound interest

• Clear understanding of what works and what doesn't

18 months:

• Hit product-market fit signal: customers renewing and expanding

• Pipeline built for next year's growth

• Foundation in place to hire and scale the team

What We Offer

Compensation: Competitive base + equity + commission structure

Autonomy: You'll have full ownership of the GTM motion. We trust you to build this.

Direct Impact: You're not hire #47. You're hire #1 in GTM. Everything you build matters.

Founder Access: Daily collaboration with Jonathan and Jordan. No bureaucracy between idea and execution.

Product People Actually Need: We're not selling vaporware. Customers have real pain. Our product solves it.

Values Alignment: We're building something that matters—infrastructure that makes Web3 ecosystems work better. We're neutral, rigorous, and focused on the long term.

How to Apply

When you apply to The Grid for this role, please include:

1. Why The Grid? What about this problem and product interests you?

2. Relevant experience: Show us deals you've closed, processes you've built, or content you've created

3. Your approach: If you joined today, what would your first 30 days look like?

Apply at https://wellfound.com/l/2BVrZj